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 Soleil Soleil CHANEL Visual Merchandizing Prize


SCENOGRAPHY - Soleil Soleil
Window display project awarded the Visual Merchandising Prize by CHANEL 
Design Parade 2026, Villa Noailles, France, Summer 2026


Soleil Soleil reinterprets the light of the South of France, drawing inspiration from the boldness of Coco Chanel, who, as a visionary in her use of everyday materials, brought them into the world of luxury. In the quest for the ultimate shade of yellow, the most ordinary of flowers reveals its full magic, brought to life through the delicate craftsmanship of the feather artists at Lemarié: the dandelion.

This soft, textured glow immerses us in the essence of this familiar flower, which took 16 hours to collect. The €20,000 prize awarded by Chanel will enable the winner to develop a project with the Maisons du 19M.



With the support of: 
ProHelvetia - Fondation Suisse pour la culture - communication grant

Photography :
© Luc Bertrand - Villa Noailles


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